Archives for posts with tag: Hüdz-Subaru Cyclocross Team

In political communications & pr (from a former life) there’s an expression called “takin’ out the trash” which refers to dumping a bunch of reasonably uninteresting things out in the news at one time (generally with some nuggets that you hope the press doesn’t pick up on because they are too bored with all the nonsense that you just inundated them with). This pretty much always occurs late on Friday.

So here is our takin’ out the trash, but it’s exactly the opposite. It’s full of good stuff because so much has been happening lately.

First off, the second season of the Hüdz-Subaru cyclocross team is underway. Last weekend everyone hit the dirt and we brought home 5 podium spots including 2 wins for the weekend. Jake Wells showed solid form and grim determination by winning Saturday in Steamboat Springs, and Sunday in Copper Mountain. Matt Pacocha took third on Sunday after a crash/flat took him out of the lead with a lap and a half to go, and unfortunately Nicole Duke had the same problem after leading Amy Dombroski all day, she flatted with one and a half to go and had to settle for second ahead of teammate Lisa Strong who took third.

This weekend is Star Crossed, Rad Racing, Charm City, and Green Mountain #1 here in CO. We’ll have three squads racing and hopefully have some great results to show for it. Then on to Vegas and a quick turn around to Madison for the USGP. It’s a busy week in the CX world…

White SoftGrip Hüdz and savage climbing ability. What more do you need?

In other, probably much bigger news, Xacobeo Galicia are lighting up the Vuelta Espana. The BH-sponsored team has been using Hüdz all year and has the SoftGrip white on their new bikes for the Vuelta. How much the Hüdz have contributed to the team’s aggression in the race and the overall performance of 2nd placed Ezequiel Mosquera is open to debate. But, considering the days of bad weather that they’ve had in the mountains where Ezequiel has shone brightest, I’d say they’re doing their job quite well.

We’ll look forward to the last big days of racing this weekend and hopefully the Xacobeo boys can uncork a good one in the last high mountains to move Ezequiel into the lead. Even if they don’t it’s been a fantastic race for them and we are thrilled to have been a part of it.

Last, but not least, Hüdz will be sponsoring Katie Compton for the 2010-11 cyclocross season. We’re putting together a big package of SoftGrip and Original Enhancement Brake Hoods that will be delivered tomorrow before Katie’s bike profile on

Katie is one of the hardest-working, most-dedicated athletes in all of cyclocross and working with her is something we are very excited about. Plus, we see it as no small nod in the direction of what we are doing with our hoods that one of the most fastidious racers on the planet when it comes to equipment has asked to work with us…


sidefrontrearWhen Subaru came on as co-sponsor for the ‘cross team I traded my Highlander Hybrid for a 2010 Outback. I love the new car – heck I’ve put about 1300 miles on it in two weeks and I’m going on another road trip with the family this weekend, and I used to hate having to drive…

Anyway, half of the point of upgrading the car was to pimp the team and the people who were nice enough to support the program. So here it is, in all it’s decal-laden splendor. It just so happens that the management company that owns Vista Auto Group also owns a couple NASCAR teams, so they loved the racing stripe design that we came up with. I think it makes the car faster, but what do I know about cars?

Look for this guy all over Colorado at cross races this fall, or streaking past on the way to the mountains (I have a bit of a lead foot, nothing ridiculous, but I like 85 more than 65…).

Also, if you’re wondering what goes on the other side of the Subaru logo on the back next to TRP, we’re just waiting on a Syntace logo from Magura USA and then we’ll finish that off properly.

If you’re digging the whole Hüdz-Subaru thing, check out and think about joining our Grass-Roots Program. We’ve got our Elite Team sponsors putting up some great discounts for the G-R team, so if you need a little help or motivation to get out and play in the mud and hop barriers, definitely check it out.

We should be getting our licensing finished off this week, which is a big landmark for us. Subaru will be approving our kit this week also and we will get that into production – super tight timeline for Star Crossed in mid-September, but our clothing supplier – Veloce Speedwear – is really going to the mat for us.

Other sponsors involved with the team: Blue Competition Cycles – their new NorCross is off the hook, super light and very well designed. Everyone is chomping at the bit to get theirs in and throw a leg over it. Zipp is helping us out with some of their unbeatable wheels. The new hubs are sealed much better and the larger bearing make them much better for ‘cross, to say nothing of those sexy rims… TRP will be handling the unfortunate, but required duty of slowing us down. EuroX brakes give plenty of mud clearance and keep you in control, they’ve taken over as the standard from Spooky and Empella. Hopefully we’ll have or component groups sorted on Monday and a couple other bits to finish off the bikes.

Hüdz will obviously be throwing down with SoftGrip Enhancement Brake Hoods for the Team.

And, of course, it wouldn’t be ‘cross without great beer. So, Oskar Blues is going to be helping us out with sufficient libation to keep the whole thing running like a top.

If you have a chance, come out to the Rocky Mountain Bicycle Show and find out all about the Elite Team at our official launch, Saturday at 3.30. (Oh, there’ll be about 90 other great things at RMBS too, including free samples of beer from Colorado microbrewers including, you guessed it, Oskar Blues…)

Once we have everything nailed down this week, we’ll be announcing the Grass Roots Program also. We’ll have info and be taking contact information from anyone who’s interested at RMBS also. Since Hüdz is one of the major sponsors of the show, you’ll see us right up front.

More details coming soon.