More than a month ago Interbike/Neilsen announced that Interbike would move to August 8th in Anaheim CA. The bizarre truth about the move is that this effort to make the show more relevant has done exactly the opposite. Eurobike looks to benefit most from this move with a number of companies that I have talked to saying that they will now skip IB and head to Eurobike instead.

My company has been on-and-off with IB. The atrocious return on investment, horrible layout of the show, and arrogance of the organizers has made participation a big hurdle for us. Now with the show moving to Anaheim in August there is no way that we will even consider attending, much less showing.

There is, what I think is a brilliant option that I’m talking with a few people about. The timing would be very different as would the location, but the functionality for the industry should be excellent. So far feedback has been positive. Now if I could just find a smart event company to put it together that’s looking for a huge challenge like this…

Regardless, manufacturers are irritated, retailers are indignant, and the only thing that the organizers seem to have a positive for the move is Disneyland. Is the end of IB nigh? I actually hope so – give someone who is really going to serve the industry a chance to come up…

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