In political communications & pr (from a former life) there’s an expression called “takin’ out the trash” which refers to dumping a bunch of reasonably uninteresting things out in the news at one time (generally with some nuggets that you hope the press doesn’t pick up on because they are too bored with all the nonsense that you just inundated them with). This pretty much always occurs late on Friday.

So here is our takin’ out the trash, but it’s exactly the opposite. It’s full of good stuff because so much has been happening lately.

First off, the second season of the Hüdz-Subaru cyclocross team is underway. Last weekend everyone hit the dirt and we brought home 5 podium spots including 2 wins for the weekend. Jake Wells showed solid form and grim determination by winning Saturday in Steamboat Springs, and Sunday in Copper Mountain. Matt Pacocha took third on Sunday after a crash/flat took him out of the lead with a lap and a half to go, and unfortunately Nicole Duke had the same problem after leading Amy Dombroski all day, she flatted with one and a half to go and had to settle for second ahead of teammate Lisa Strong who took third.

This weekend is Star Crossed, Rad Racing, Charm City, and Green Mountain #1 here in CO. We’ll have three squads racing and hopefully have some great results to show for it. Then on to Vegas and a quick turn around to Madison for the USGP. It’s a busy week in the CX world…

White SoftGrip Hüdz and savage climbing ability. What more do you need?

In other, probably much bigger news, Xacobeo Galicia are lighting up the Vuelta Espana. The BH-sponsored team has been using Hüdz all year and has the SoftGrip white on their new bikes for the Vuelta. How much the Hüdz have contributed to the team’s aggression in the race and the overall performance of 2nd placed Ezequiel Mosquera is open to debate. But, considering the days of bad weather that they’ve had in the mountains where Ezequiel has shone brightest, I’d say they’re doing their job quite well.

We’ll look forward to the last big days of racing this weekend and hopefully the Xacobeo boys can uncork a good one in the last high mountains to move Ezequiel into the lead. Even if they don’t it’s been a fantastic race for them and we are thrilled to have been a part of it.

Last, but not least, Hüdz will be sponsoring Katie Compton for the 2010-11 cyclocross season. We’re putting together a big package of SoftGrip and Original Enhancement Brake Hoods that will be delivered tomorrow before Katie’s bike profile on

Katie is one of the hardest-working, most-dedicated athletes in all of cyclocross and working with her is something we are very excited about. Plus, we see it as no small nod in the direction of what we are doing with our hoods that one of the most fastidious racers on the planet when it comes to equipment has asked to work with us…