Archives for the month of: September, 2010

I was conflicted when I posted about Ezequiel Mosquera having a great Veulta a couple weeks ago. There was no question that he was animating the race, but the fact that he should not have been able to was troubling me.

I tried to have faith and believe in the dream of an unheralded rider becoming the darling of the race…


How is it that a guy who has made little splash on the professional scene is beating the likes of a Schleck? Is it surprising that his team is about to fold and that all of the sudden he has an out of this world race on a major stage? Has he ever time trialed anywhere close to that well before?

Well, it looks like it may not have been hard work and motivation after all. The home crowd did not infuse him with the strength of a champion. Apparently doping did that.

I won’t hang the man until the facts are confirmed, but he has tested positive… If he is confirmed as having doped, I sincerely wish that he had never used our product.

I’m in favor of all the technical/aerodynamic/training/nutritional/etc. benefit that a racer can get. I’ve spent weeks in a wind tunnel and hours upon hours looking for a watt or two in a higher-performance piece of equipment for teams and individual athletes. Sure, that is buying speed and it puts them at a sporting advantage. But I would much rather see money go into that than a “medical program”.

There is a famous quote from a pro cyclist, I forget who, that goes “It is not doping unless you are caught. If you are not caught it is just race preparation.” Here’s to hoping all the dopers get caught so that it can unequivocally be called cheating…


Hit up the Outdoor Demo for about an hour or so today and then took a quick run through the floor of Interbike. Looks like some interesting stuff is making it’s way out this year and I’m actually going to have to pay attention on Thursday and Friday when I have time to walk the floor.

Wednesday is dedicated to getting the CX team sorted and getting the Hüdz tent area set up at the race with our sweet new displays (they’re on our facebook page, and Eric the Intern – now a partner in fasterisbetter part of Applied Cycling Labs killed it with them). There will be running to the show, then to the race course, then to the show, then back to the race course… Fun, especially in Vegas traffic which never really seems to go away on the surface streets.

Now time to sleep. Haven’t done much of that lately (though the 11 hours last night brought the 3-day average to more than 4/night, which is nice)…

Davide Frattini wins in Baltimore to take the Hüdz-Vista Subaru first UCI win. Sue Butler leads the charge in Seattle to grab the final podium spot at Star Crossed. Jake Wells rides an inspired race and spends the first 45 minutes in 5th spot – a crash and bike change see him drop down to 9th by the finish.

Bloody outstanding racing. Sue and Jake showed incredible guts in their rides and we couldn’t be happier for their results. And Davide repeats at Charm City.

In political communications & pr (from a former life) there’s an expression called “takin’ out the trash” which refers to dumping a bunch of reasonably uninteresting things out in the news at one time (generally with some nuggets that you hope the press doesn’t pick up on because they are too bored with all the nonsense that you just inundated them with). This pretty much always occurs late on Friday.

So here is our takin’ out the trash, but it’s exactly the opposite. It’s full of good stuff because so much has been happening lately.

First off, the second season of the Hüdz-Subaru cyclocross team is underway. Last weekend everyone hit the dirt and we brought home 5 podium spots including 2 wins for the weekend. Jake Wells showed solid form and grim determination by winning Saturday in Steamboat Springs, and Sunday in Copper Mountain. Matt Pacocha took third on Sunday after a crash/flat took him out of the lead with a lap and a half to go, and unfortunately Nicole Duke had the same problem after leading Amy Dombroski all day, she flatted with one and a half to go and had to settle for second ahead of teammate Lisa Strong who took third.

This weekend is Star Crossed, Rad Racing, Charm City, and Green Mountain #1 here in CO. We’ll have three squads racing and hopefully have some great results to show for it. Then on to Vegas and a quick turn around to Madison for the USGP. It’s a busy week in the CX world…

White SoftGrip Hüdz and savage climbing ability. What more do you need?

In other, probably much bigger news, Xacobeo Galicia are lighting up the Vuelta Espana. The BH-sponsored team has been using Hüdz all year and has the SoftGrip white on their new bikes for the Vuelta. How much the Hüdz have contributed to the team’s aggression in the race and the overall performance of 2nd placed Ezequiel Mosquera is open to debate. But, considering the days of bad weather that they’ve had in the mountains where Ezequiel has shone brightest, I’d say they’re doing their job quite well.

We’ll look forward to the last big days of racing this weekend and hopefully the Xacobeo boys can uncork a good one in the last high mountains to move Ezequiel into the lead. Even if they don’t it’s been a fantastic race for them and we are thrilled to have been a part of it.

Last, but not least, Hüdz will be sponsoring Katie Compton for the 2010-11 cyclocross season. We’re putting together a big package of SoftGrip and Original Enhancement Brake Hoods that will be delivered tomorrow before Katie’s bike profile on

Katie is one of the hardest-working, most-dedicated athletes in all of cyclocross and working with her is something we are very excited about. Plus, we see it as no small nod in the direction of what we are doing with our hoods that one of the most fastidious racers on the planet when it comes to equipment has asked to work with us…

At this point it seem that everyone knows that the hills outside Boulder, CO are on fire. Initially fire fighters said it would take 3-4 days to get the (at the time) 3500 acre fire under control. Then we had some wind, and then some rain, and then more burning. At this point the whole thing has burned about 10,000 acres and a number of homes. It’s not good, and despite the best efforts of fire fighters from all over the state and constant sorties by slurry planes and helicopters carrying hundreds of gallons of water, there doesn’t seem to be an eminent end in sight.

What makes things bad is the winds that have kicked up tonight. Gusts are apparently over 50mph and most of west Boulder has received notice that they may need to evacuate. Hopefully the worst won’t happen.

Since this is Boulder, I guess I’ll just say, “Send good vibes…”

My wife had the flu for about 10 days. It was gnarly, but fortunately my son and I were up in Breckenridge visiting my family for most of that time and when we got back the contagion was over… Or so I thought.

Saturday I woke up with the same sore throat that she had complained of a couple weeks earlier. Surely this wasn’t the same bug. But it was definitely a bug.

About mid-day I felt horrible: achy, weak, flu-like.

I started pounding vitamin C, Zinc, and Oscillococcinum. I slept 14 hours that night. Sunday I was tired and had a ripper of a headache, but really no worse than the day before. Today, I ahve to say I feel relatively fine.

I’m keeping up on the naturopathic regimen, but I may have stopped this one in it’s tracks.

Of course, my son doing his impression of Niagara falls with vomit this morning has me a bit nervous, but I’m hopeful.

Two and a half weeks to Vegas.

2.5 weeks to get the ‘cross team ready to impress. 16 days to have Hüdz sorted. 377 hours to have the intellectual property and product development for things we want to sell to other companies perfected.

Zero time to be sick.

Time has come to do the shake-out rides on the ‘cross bikes. I still haven’t gotten the single speed out to play with like I’d want to. Part of the reason is that it has a seat tube that must be cut to measure and I don’t want to lop that off until I’m 100% dialed in on the geared bikes with standard seatposts. The other part is that I have a couple bikes that could conceivably be raced this year that are ahead of the single in the line-up of doing shake-out rides.

What I’m loving so far are the new Fizik Antares saddles (replacing San Marco Zoncolons), and the Rotor chainrings – they keep the traction on the back wheel up even on steep, loose sections where I would normally spin the back tire like a roulette wheel.

Also, with more time on them and more fine-tuning adjustments, I’m loving the ALINE insoles and the Northwave Razer shoes. The combination makes me feel much more connected and stable than last year running custom-molded Shimano shoes with Your Sole insoles (also heat molded).

What I can’t wait for is the arrival of our new clothing from Curve. Last year the ‘cross program went with Veloce clothing on the recommendation of a friend that had used them. Aside from the issues we had actually dealing with the company and their various mistakes with the kits, the shorts are the most uncomfortable that I have ever used and have caused more chafing this year than I have encountered in the last 20 on a bike.

Lots of work to still do, and it’s likely that I won’t actually be able to race Cross Vegas because we will be doing the big Hüdz display at the race and I have a ton of meetings and drop-bys that are coming. It’s not a decision yet, and it may not be until the night of, but reality of running a business has set in again and right now I have to put that in front of getting spanked by every other member of the industry that got an entry…