Archives for the month of: September, 2009

Hüdz is going full-force this cross season with sponsorship of the Hüdz-Subaru cyclocross team, the IF factory team, the Alan factory team, Rock Lobster-HRS, and numerous other programs. We have also been introduced recently to Jonathan Page and Helen Wyman – both of whom have taken some samples of our SoftGrip Hüdz for testing and use during the season. As a company directed by a cross-fanatic that is good news all around.

Come see the Hüdz-Subaru team as the men defend their undefeated record on Colorado soil this weekend in Frisco. And see Rebecca Much flying the flag for the women’s side of the team.

For more info on the Hüdz-Subaru team check out the team blog…

Disco is dead, and shortly the OutDoor Demo at Interbike will be too. As usual, today was a zoo out there. thousands of riders hit the streets and trails onbikes that weren’t theirs. Most of them even gave the bikes back to the rightful owners, eventually…

Here is the quick, funny story from yesterday: Skinny guy with French accent dressed head to toe in Mavic gear comes to the Parlee booth at the beginning of the day. He signs out a Parlee Z5 with Edge clinchers, new Hive carbon brakes, etc. and heads down the hill on a test ride. The Parlee guys took his show badge because he didn’t have a drivers license and left his passport back at the hotel. No worries.

About three or four hours later three’s a lot of chatter in the Parlee booth about “Where the hell did that bike go, the guys been out on it for hours,” I didn’t know what bike it was, but they didn’t seem stressed. Early in the afternoon we had everything we needed to do at the Demo done, so we left.

When we arrived there this morning I asked Jeffery (from the Canadian distributor for Edge and Parlee) if they ever got that bike back. Yeah, he said, “After about 6 hours I said to Bob, ‘You want me to at least go down the hill and make sure that the guy really works for Mavic.’ And Bob said, ‘Sure, If I go down there I’ll probably kill him.’ So I went down and there was the guy, riding it with Mavic wheels on it, he said “We’ve been using it to test wheels all day, is that a problem?”

The guy just swiped a Parlee and was basically using it as part of his own demo bike. Guy’s got guts. Bob Parlee is one person that it is not a good idea to screw with…

Anyway, more pics from Vegas…

Nice idea for a paint scheme for a cross bike, no? Tapered head tube, BB30, butted aluminum with a carbon stay - the Gin & Trombones has become the quintessential cross bike for people looking for a ridiculous deal. .

Nice idea for a paint scheme for a cross bike, no? Tapered head tube, BB30, butted aluminum with a carbon stay - the Gin & Trombones has become the quintessential cross bike for people looking for a ridiculous deal. .

They call it Hellafaster. I dig that.

They call it Hellafaster. I dig that.

A better look at the new BH - man, that is a pretty bike...

A better look at the new BH - man, that is a pretty bike...

The new limited-edition Raleigh Single Speed cross bike. Think I might need one to match the '09 Ranier that I was able to get...

The new limited-edition Raleigh Single Speed cross bike. Think I might need one to match the '09 Ranier that I was able to get...

One more picture of the Raleigh cross bike because it just looks so sweet.

One more picture of the Raleigh cross bike because it just looks so sweet.

Over the last two days we’ve put about 100-150 sets of Hüdz on bikes at the OutDoor Demo. Five here, a dozen there, 33 on Cannondale. That leads to hurting and scarred fingers. Not fun. But the sight of the new Van Dessel Gin & Trombones in a Belgian flag paint scheme with some yellow Sram Hüdz makes it all worth it. Unfortunately Jared missed getting a pic of that so I’ll have to grab it tomorrow…

SoftGrip white for the Rocky Mountain 'cross bikes. I like the paint work...

SoftGrip white for the Rocky Mountain 'cross bikes. I like the paint work...

Classy white Specialized gets some nice white Hüdz for their DA7900

Classy white Specialized gets some nice white Hüdz for their DA7900

Blue and black BMC. Black bar tape, blue Hüdz.

Blue and black BMC. Black bar tape, blue Hüdz.

Another BMC

Another BMC

Nice new paintjob on the 2010 Raleigh cross bike. And the first set of our new Milano Green Hüdz...

Nice new paintjob on the 2010 Raleigh cross bike. And the first set of our new Milano Green Hüdz...

Red DA7900 Hudz on the new BH G5. Rob from BH tells me that they have an 11.X-pound version set up for the show. We also gave them some of our DA7900 Hüdz in the bright blue that the G5 comes in. BH in Spain has had some of those for a while, but I haven't seen them show up anywhere.

Red DA7900 Hudz on the new BH G5. Rob from BH tells me that they have an 11.X-pound version set up for the show. We also gave them some of our DA7900 Hüdz in the bright blue that the G5 comes in. BH in Spain has had some of those for a while, but I haven't seen them show up anywhere.

That is a whole lot of Super Sixes.

That is a whole lot of Super Sixes.

More pics tomorrow…

We got to Vegas at about 1.00 local time. Quick stop at the Sands to pick up passes and then off to Boulder City to the OutDoor Demo. We were there for about 4 hours putting Hüdz on bikes and making friends. Here’s a quick gallery of a couple cool Hüdz-equipped bikes…

That's a lot of Cannondales. In fact that's about 1/3 to 1/4 of just the Super Sixes that they brought. The folks at C'dale weren't foolin' with a UniMog, a Semi Trailer, and more bikes than most good-sized shops carry. 30-40 sets of DA7900 Hüdz installed...

That's a lot of Cannondales. In fact that's about 1/3 to 1/4 of just the Super Sixes that they brought. The folks at C'dale weren't foolin' with a UniMog, a Semi Trailer, and more bikes than most good-sized shops carry. 30-40 sets of DA7900 Hüdz installed...

Sweet new top-end road bike from the guys at Fuji. Gotta love it even more with some red Hüdz...

Sweet new top-end road bike from the guys at Fuji. Gotta love it even more with some red Hüdz...

Couple sets of white DA7900 Hüdz on the new HSL version of Kestrel's top end road machine.

Couple sets of white DA7900 Hüdz on the new HSL version of Kestrel's top end road machine.

An ever-fastidious Bob Parlee watches over his size-able demo fleet. Z4 replete with White Sram compatible Hüdz. They're some of the brand-new version that just started coming out of the mold on Friday. Available to the public in October...

An ever-fastidious Bob Parlee watches over his size-able demo fleet. Z4 replete with White Sram compatible Hüdz. They're some of the brand-new version that just started coming out of the mold on Friday. Available to the public in October...

The new Z5s were getting some incredibly sexy new carbon brakes from the guys at The Hive when we were installing the new Sram-compatible Hüdz. This is almost certainly the lightest fleet of demo bikes in Vegas, they probably rate highly on the sexy scale too...

The new Z5s were getting some incredibly sexy new carbon brakes from the guys at The Hive when we were installing the new Sram-compatible Hüdz. This is almost certainly the lightest fleet of demo bikes in Vegas, they probably rate highly on the sexy scale too...

Tomorrow I’ll try to get pics of the BMCs, Williers, Rocky Mountain ‘cross bikes, Raleighs, and others…

The Hüdz-Subaru car is packed to the gills. Jared will arrive at my house at 3.10, we’ll grab Jesse at 3.40, and we’ll be on 70 headed to Vegas by 4.00 am tomorrow. I’m preloading the espresso maker tonight so that I can have a moster cup of coffee on the way west. 6 shots here, please.

The logical question is why are we going so early? We finished a new mold on Friday and just ran production on it, so if we want Hüdz from it on bikes at the Interbike OutDoor Demo, that means we need to be at the Demo by about 2.30 pm to help people install the hoods. That means lots of sore hands at the end of the day – stretching more than three or four sets on in rapid succession uses muscles in ways that bike riders just aren’t used to…

From there we work the Demo on Monday and part of Tuesday. Tuesday at noon we need to be at the Cross Vegas setup to choose our booth space and help with the layout of the Expo. Then we head to the Show floor to pick up stuff from people, install some Hüdz, and do some general merry making.

Tuesday night is ‘the ritual’ – a three-part process whereby we get a barbershop shave at Art of Shaving, have burger at the Burger Bar, and then finish it off with a drink at the steakhouse in the Mandalay Bay (of course this year I won’t be having a drink, but the again I think a few people from the team will be joining us and probably won’t be drinking either).

Wednesday the show opens and we have meeting scheduled from 9 am to 4 pm, then run over to the Cross race to work all night – straight through the Sinclair party, which we will seriously be working unlike most of the people in attendance. Thursday we’ll repeat the meetings at the show and then figure out the evening as it comes. Friday we are sticking around until about noon and then driving back to Boulder.

For those who think Interbike must be a lot of fun, think about that schedule before you get envious of those who go. And, yes, somehow it actually is fun because you get to see a lot of friends in the industry that you just don’t get to see enough.

We’ll try to take some photos and show you cool toys from the show from other people as we can.

Cheers.

sidefrontrearWhen Subaru came on as co-sponsor for the ‘cross team I traded my Highlander Hybrid for a 2010 Outback. I love the new car – heck I’ve put about 1300 miles on it in two weeks and I’m going on another road trip with the family this weekend, and I used to hate having to drive…

Anyway, half of the point of upgrading the car was to pimp the team and the people who were nice enough to support the program. So here it is, in all it’s decal-laden splendor. It just so happens that the management company that owns Vista Auto Group also owns a couple NASCAR teams, so they loved the racing stripe design that we came up with. I think it makes the car faster, but what do I know about cars?

Look for this guy all over Colorado at cross races this fall, or streaking past on the way to the mountains (I have a bit of a lead foot, nothing ridiculous, but I like 85 more than 65…).

Also, if you’re wondering what goes on the other side of the Subaru logo on the back next to TRP, we’re just waiting on a Syntace logo from Magura USA and then we’ll finish that off properly.

If you’re digging the whole Hüdz-Subaru thing, check out www.hudzsubarucycling.com and think about joining our Grass-Roots Program. We’ve got our Elite Team sponsors putting up some great discounts for the G-R team, so if you need a little help or motivation to get out and play in the mud and hop barriers, definitely check it out.